NEW GOLF MEMBERSHIP STRUCTURE
SUITS MEMBERS TO A TEE
OVER 100 NEW MEMBERS SIGN UP FOR CREDITS
The Vines Resort and Country Club has had resounding success to its new credit based Membership scheme since switching on May 1st, with over 100 new Members signing up to the new Memberships.
An added incentive - currently the joining fee has been waived for new Members.
In a first for Australia, the Club changed membership categories, and offered flexible Memberships, and more time slots for Members to play. The credit-based membership opened to public in mid-April after the Club identified inflexibility as a key reason for declining memberships.
The Club responded to these changing requirements by completely replacing the existing membership structure with three categories, all of which are credit points based, a more modern, flexible style of membership. The Club adjusted the conditions and credit rates for each of these new categories, named - Full Membership, Flexi Membership and Casual Membership.
Why the change?
“Today’s golfer demands more flexibility to play our courses, and they have a broader range of time slots available to them to play, due to more home-based businesses, elastic work hours, and a growing number of shift workers,” explained Scott Meiklejohn, Club Manager.
"With this change in golfers’ circumstances and the changing demographic of the surrounding area, The Vines sought a new model that balanced a members’ value for money with a time poor lifestyle. “Being a resort course we allow public play. We needed a membership structure that would encourage people to join The Vines as a member,” added Scott.
“Members are able to choose the times and prices that suit their needs. If you are able to play on a quiet Monday afternoon, you will use less points than if you want to play in a demand peak time such as Saturday or Sunday mornings,” Scott explained.
The Full Membership category offers a more traditional membership, with full access to all golf and resort facilities. This is, in effect, an unlimited credit category, as the Club felt members paying full fees should receive unlimited golf. All members have unlimited use of non-golfing resort facilities and discounts across dining, accommodation, pro shop and spa facilities.
While Full Membership has unlimited golf booking access, the club has calculated the points for games in peak and off-peak times for the Flexi and Casual members.
Flexi members start their membership with 200 credits, while Casual have 100 credits.
Additional blocks of credits can also be purchased when required.
ABOUT THE NEW MEMBERSHIP STRUCTURE
All memberships include use of the Lakes and Ellenbrook golf courses, fully, equipped gymnasium, four tennis courts (two flood lit), two squash courts, members swimming pool & BBQ area, access to members change rooms and lockers, access to the Member's Bar, discounts across the resort including dining, day spa, pro shop & accommodation.
Limited time – no joining fee!
$3,000 (joining fee for new members applicable)
$2,000 (joining fee for new members applicable)
$1,000 (joining fee for new members applicable)
To buy a new membership or make enquiries - please contact The Vines Golf & Country Club on (08) 9297 3000
or email email@example.com and visit www.vines.com.au