AccorHotels announces first vertical dual hotel integration
New-build Novotel and ibis hotel tower for Melbourne CBD
In an Australian first, AccorHotels has announced its first vertical dual hotel integration to be launched in Melbourne CBD in late 2018 in conjunction with Singapore-based owners, Well Smart Group.
Spanning 36 levels and 483 rooms, the dual hotel project – Novotel and ibis Melbourne Little Lonsdale Street – is the first development where two brands will share public spaces including reception lobby, food and beverage, and leisure facilities across one tower.
The ibis Melbourne Little Lonsdale Street will comprise the lower tier of the tower and encompass 270 premium economy guest rooms. Novotel Melbourne Little Lonsdale Street will open above the shared public spaces in the middle of the development with 213 4-star guest rooms and suites.
Chief Operating Officer AccorHotels Pacific, Simon McGrath said, “This is a significant, first of its kind development for Melbourne and AccorHotels.
“While dual-branded hotels are not new and we have many examples of those, it’s certainly a global first for us to open two hotels that are scaled in a vertical integration. With development real estate in CBD locations becoming increasingly sparse and with construction costs soaring, it makes perfect sense to literally scale up and maximise the investment across a number of brands and price points.
“The hotels will be able to share back of house facilities from kitchen to engineering, common areas and even staff in housekeeping and finance resulting in greater efficiencies, but importantly, each property will maintain its brand integrity, standards and product experience that our Novotel and ibis guests have come to expect.
“Our loyalty base is growing at 40,000 new members per month and by the time the hotel opens we expect to have around 3 million loyalty members in Australia. Our members will be incredibly excited about the opening of Novotel and ibis Melbourne Little Lonsdale Street, not only for its location but for the quality of the facilities, the F&B offerings, and the hotel’s cutting edge design.”
A spokesperson for Well Smart Group said, “We are excited to be partner with AccorHotels for our first development in Australia. We believe the partnership with AccorHotels will deliver an out-standing dual-brand hotel for Melbourne”.
The hotels, currently under construction, are located in a prime CBD position at 399 Little Lonsdale Street Melbourne. Novotel and ibis will share two restaurants and bars and a fully-equipped gymnasium, as well as 10 meeting and event spaces. Car parking will also be available.
Novotel and ibis Melbourne Little Lonsdale Street will expand AccorHotels’ presence in Melbourne CBD to over 25 hotels and 3,600 rooms.
AccorHotels co-branded hotel developments include, Pullman and ibis Brisbane Airport (currently under construction opening September 2017), Pullman and Mercure Melbourne Albert Park, Pullman and Mercure Brisbane King George Square, Novotel and ibis Sydney Olympic Park, Novotel & Ibis Sydney Darling Harbour, Mercure and ibis Brisbane, Novotel and ibis Auckland Ellerslie and Pullman and Novotel Delhi Aerocity.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,100 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Sofitel Legend, SO Sofitel, Sofitel, Fairmont, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of25hours, Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the recent acquisition of John Paul, world leader in concierge services.
With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 250,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.