December 19, 2017


Superstar Serena Williams returns to court as AccorHotels Official Ambassador for Australian Open




Tennis legend returns to Australian Open after birth of daughter, AccorHotels renews Official Partner Status



AccorHotels, an Official Partner of the Australian Open, has for the third year in a row signed on tennis superstar Serena Williams as its Official Ambassador for the tournament as the new mother prepares for a return to centre court just months after giving birth to daughter Alexis.


“I am thrilled to return as AccorHotels Official Ambassador for the 2018 Australian Open,” said Serena. “I love staying with AccorHotels because they make me feel like family and I can rest and recover in comfort and style.”


Recognised as the greatest female tennis player of all time, Serena will be the public face of AccorHotels for Australia’s biggest tennis tournament.


“As one of the most celebrated athletes of all time, Serena is the perfect ambassador for AccorHotels for the Australian Open and we are thrilled that she has signed on with us again,” said Michael Issenberg, Chairman and CEO AccorHotels Asia Pacific. “After taking home the Australian Open title last year while secretly in the early stages of her pregnancy, the eyes of the world will be on Serena this year as she plays her first major tournament after having her daughter. 


“Serena is truly a role model and her determination and commitment are an inspiration to our teams, our guests and tennis fans the world over,” he continued.


Serena holds more major tennis titles than any other current player, male or female, and her courage and grace under fire have made her just as popular off-court as on. 


AccorHotels’ partnership with the Australian Open will see the group provide information services to Australian Open fans, staff training for the Melbourne Park service hubs and player concierge services. AccorHotels will also proudly host the Australian Open 2018 Official Player Party and provide exclusive benefits to members of its Le Club AccorHotels and Accor Plus loyalty programs to enjoy the Australian Open in style.


The multi-million dollar advertising deal will see Serena’s image broadcast via billboards, in-hotel collaterals, owned and social media channels for the lead-up and duration of the event.


In addition, the group has invested in AccorHotels branding on digital signage across the Rod Laver, Margaret Court and Highsense arenas for the duration of the tournament as well as across hospitality and information booths at the ground. 


“AccorHotels has a long history of sponsoring great sporting stars and sporting events and we are proud to work with Tennis Australia to deliver first-class hospitality to the hundreds of thousands of fans, players and corporate clients who come to the Australian Open,” said Michael Issenberg. “We look forward to making many of them Feel Welcome at our hotels across Melbourne and indeed Australia as many of them travel the country outside of the tournament.”


AccorHotels is the largest hotel operator in Australia with a network of over 200 hotels and resorts across every state and territory.


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