“Largo do Boticário” welcomes the first JO&JOE Open House in South America

July 9, 2018

 

 

At the foot of the Corcovado mountain and the Cristo Redentor, the architectural complex of “Largo do Botícario”, in the neighborhood of Cosme Velho, Rio de Janeiro, will become the coolest lifestyle spot in town, under the JO&JOE brand. This property will be the first JO&JOE to open outside of Europe and in the AMLAT region (opening 2020).

 

The JO&JOE brand combines the best of private accommodation optionssuch as hostels and hotels, in a totally reinvented and disruptive experience in terms of service, catering and design approach.

 

JO&JOE is a lifestyle and vibrant living space, a setting that is open to the outside world and designed to meet the expectations of Millennials and all those who value the culture of sharing, spontaneity and experience.

 

The concept is designed to foster interaction and the collaborative spirit of community, thanks to the common areas that are opento both the outer and inner worlds of each location. There is always something going on at JO&JOE, whether it is a concert, a yoga class or aDIYworkshop.

 

It is in JO&JOE’s DNA to make sure our staff are passionate defenders of human relationships, caring deeply about giving guests the most personalized experience possible. They are also committed to creating a buzz around the place, rejuvenating the local community and creating an unforgettable experience for locals and travelers alike.

 

“AccorHotels has been investing in Brazil for 40 years, and the purchase of this architectural landmark only strengthens our commitment to the country’s growth. We are betting on this location and will transform it into an incredible place to attract tourists and locals starting in 2020, when it should open” explains Patrick Mendes, CEO AccorHotels.

 

The large bar at the heart of the Open House will be one of the attractions, open until 2am, with beer and cachaça specialties, and a capacity of up to 300 people. A juice bar is also planned for those seeking a healthier option. “This lifestyle destination aims to become and remain one of the main hotspots in the city both for travelers and locals”, said François Leclerc, VP Brands & Operations JO&JOE.

 

A cultural and artistic space is also part of the project, as well as an area for celebrations and events. Minibuses will transport guests to the beaches of Copacabana and Ipanema, as well as surfing spots such as Grumari, Joatinga and Prainha. Shuttle buses will also be provided to facilitate transfers between this new JO&JOE property and Galeão and Santos Dumont airports.

 

The concept of the project was created jointly by the company Lakasa Development Empreendimentos Ltda and the Ernani Freire & Associados Architect firm, led by Mr. Ernani himself, founder of the firm and Professor of Architecture and Urbanism at PUC Rio, and a professional with extensive experience in the field of conservation and the restoration of buildings of historical and architectural interest.

 

“This is a unique opportunity for the complete regeneration of the architectural complex, a project of great importance for the city of Rio de Janeiro and which arouses the interest of both locals and tourists –demonstrating that it’s possible to establish connections without losing the characteristics and identity of each property. The regeneration of the complex involves the spatial and technological updating of the environments, adapting them to the new uses of a primarily young public. The theme of this regeneration is to expand naturally into the surroundings, involving other points of interest in the neighborhood – the “positive metastasis” of the Catalan architect OriolBohigas.”

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