ibis Hotels Australia Launches Touring Offer for Emerging and Established Artists with New Play ‘n’ Stay Offer

August 20, 2018


AccorHotels’ ibis network of hotels is proud to partner with The Association of Artist Managers (AAM) and support touring artists and their managers, with exclusive benefits across Australia, with its new ibis ‘Play ‘n’ Stay’ offer.


Designed specifically to support the unique and changing requirements of emerging and established artists while on the road, ibis hotels will provide a range of added benefits including: Flexible check-in and check-out times, complimentary unlimited Wi-Fi and bottled water, access to Le Club AccorHotels loyalty program benefits and 10% off all food and beverage. In addition, where available, complimentary 12-seater car parking will be offered for touring vehicles.


With the continuing growth in online music streaming, artists are not only increasingly reliant on income from touring, but are touring to more locations and for extended periods. With the support of the Association of Artist Managers (AAM), AccorHotels has developed a suite of consistent benefits which address the real-world challenges faced by artists and managers - largely due to the hours spent traveling and tight touring schedules.  The ibis Play ‘n’ Stay offer looks to assist with these issues, through its flexible check-in/check-out times and providing certain inclusions as standard, to minimising the impact of travel.



Greg Carey, Co-Chair Association of Artist Managers, said "The AAM is thrilled to be partnering with AccorHotels on this unique touring initiative across their ibis hotels portfolio.  Touring is such a vital part of an artist’s career in terms of building a fan-base and income streams  such as live performance and merchandise) as well as playing festivals. Although it's a buzz for artists, it can be expensive, tiring and a strain on the mental health for all involved. Cue late nights, early check outs, finding space to park the bus, the list goes on.”


“With this new partnership, ibis is helping artists and their managers to make touring easier with more with affordable accommodation, favourable check-in/outs, free wifi, parking for 12 seaters, discounts on food and beverage. It's revolutionary and something that is going help hundreds of developing bands and their managers. We're super grateful and pumped to bring this new partnership to our members.”



Bridie Commerford, Vice President of Marketing & Communications for AccorHotels Australia, said “AccorHotels is proud to accommodate multiple international and home grown artists and touring parties, across our brands, across the country.  Our ibis hotels have become a preferred choice for local, emerging and independent artists touring across Australia, given their location to key music venues and within capital cities and regional centres. We’ve identified there is a real need to support our local artists and have worked incredibly hard to develop an offering in partnership with AAM that supports them while travelling on tour.”


For more information, see here: www.accorhotels.com/ibisplaynstay  www.aam.org.au

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