AccorBot takes out top prize at the 2019 Social Media Marketing Awards

August 17, 2019


Eleven months on from the initial launch of ‘AccorBot’, Accor Australia’s integrated Facebook Chatbot, the Accor group last night took out the converted award for ‘Best Use of a Chatbot in Social Media’ at the 2019 Social Media Marketing Awards.


The social media night of nights was last night (15/08/2019) held at Sydney’s Cockle Bay Wharf, hosted by Social Media Marketing Institute CEO, Mireille Ryan, and was attended by over 200 of Australia’s most innovative social media marketers.


Accepting the award on behalf of Accor, was Nick Aldrich, Accor Pacific’s Social Media Executive, who said, “It’s extremely exciting to win this award, especially as we were up against so many incredible finalists. Winning this award is so much more than just another award win for the Accor group, it’s a great example of what can be achieved, when a business invests in new and innovative ways to enhance a guest’s digital experience. AccorBot has worked tirelessly to assist over 2,000 guests over the past eleven months, thus we’re incredibly proud to see AccorBot get the recognition that it deserves!”


AccorBot was designed to help the group’s 1.8 million Facebook fans across the Pacific (Australia, New Zealand, Fiji & French Polynesia), with everything from hotel reservations, customer service queries, city guide information and more.

AccorBot, created entirely in-house by Nick Aldrich, Accor Pacific’s Social Media Executive, has successfully assisted thousands of guests in the bot’s short eleven-month lifetime, truly transforming the way guests interact with the group on Facebook.


Simon McGrath, Chief Operating Officer – Accor Pacific, says, “We’re thrilled for AccorBot to have won the award for ‘Best Use of a Chatbot in Social Media’ at the 2019 Social Media Marketing Awards. Delivering exceptional customer service is at the heart of what we do, which is why twelve months ago when an idea was put forward by our social team to invest in an innovation that would enhance our guest’s digital experience, whilst also allowing us to deliver an even higher level of exceptional customer service, we jumped at the chance.


AccorBot has allowed us to do just that, but now even faster. We’ve known through feedback from our guests that AccorBot is a great asset, thus it’s incredible to see it take out such a prestigious award. We’re extremely proud of AccorBot!”


AccorBot, AccorHotels Director of Social Chit-Chat, “After assisting thousands of guests in my short eleven-month lifetime and decreasing our average response time by over 85%, I’m incredibly honored to take out such a prestigious award at the 2019 Social Media Marketing Awards. Feel free to send me a message to congratulate me via AccorHotels Australia’s Facebook page here – I’m available 24/7 and would love to hear from you…I’m always up for a chat!”


Say ‘hi’ to AccorBot for yourself here.

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